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Executive reputation management: protecting the name behind the company
By Jeremy Andrews, Senior Reputation Expert, TheBestReputation · · 3 min read
Executive reputation management protects a leader's personal search results, which are often checked before the company's. It means owning profiles in the executive's exact name, publishing credible commentary, earning press, and moving old or damaging results off page one before an investor, board, or hire finds them.
An executive's name and the company's name rise and fall together. A damaging result about a CEO is read as a result about the business.
Core assets
- A personal website on the executive's own name domain
- Complete LinkedIn and Crunchbase profiles
- Speaker and contributor bios on reputable sites
- Interviews and quotes in industry press
Want a straight answer on executive reputation management for your own name or company? Start with Jeremy Andrews.
Common questions
- Should an executive have a personal website?
- Yes. A domain in your exact name is one of the strongest pages you can control.
- Is this only for crises?
- No. Building the assets first makes any later problem much easier to contain.