Corporate reputation management for companies that are scaling
By Jeremy Andrews, Senior Reputation Expert, TheBestReputation · · 3 min read
Corporate reputation management protects what investors, enterprise buyers, recruits, and journalists find when they research a company. For scaling companies it means owning branded search, keeping review and employer profiles healthy, preparing leadership bios, and having a crisis plan before the first major press cycle.
Growth puts a company in front of people who do due diligence. A Series B investor, a procurement team, and a senior candidate will all search you, and they'll all search your executives.
What to own before you scale
- Branded search: site, LinkedIn, Crunchbase, press page, and leadership bios.
- Employer profiles: Glassdoor and Indeed with real responses.
- Review profiles in your category.
- A short crisis plan with named spokespeople.
Executives are part of the brand
Buyers increasingly search the founder before the company. A thin or damaged executive footprint is a corporate risk, not a personal one.
Want a straight answer on corporate reputation management for your own name or company? Start with Jeremy Andrews.
Common questions
- When should a company start reputation management?
- Before a fundraise, a major hire, or an enterprise sales push. Building assets early is far cheaper than repairing them later.
- Who owns corporate reputation internally?
- Usually marketing or communications, with leadership involved. What matters is that one person owns branded search.