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How to choose a reputation management company
By Jeremy Andrews, Senior Reputation Expert, TheBestReputation · · 3 min read
To choose a reputation management company, ask for a written audit of your results, a named scope, a realistic timeline per result, sample reporting, and their exit condition. Avoid any firm that guarantees removal of lawful content, refuses to explain methods, or wants a long contract before auditing.
Nine questions to ask
- 1.What exactly ranks for my name today?
- 2.Which of those can be removed, and how?
- 3.Which need suppression?
- 4.What's the timeline for each?
- 5.What will you publish, and where?
- 6.How do you report progress?
- 7.Who is my direct contact?
- 8.What does done look like?
- 9.What happens if nothing moves in 90 days?
Ask whether they've ever posted negative content they later charged to remove. The pause before the answer tells you plenty.
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Common questions
- Are reputation management companies legitimate?
- Many are. The industry also has bad actors, which is why a written audit and defined scope matter so much.
- Should I sign a long contract?
- Only after an audit, and only with a stated exit condition and 90-day progress checkpoint.