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Online reputation management for business owners
By Jeremy Andrews, Senior Reputation Expert, TheBestReputation · · 3 min read
Online reputation management for business covers four areas: customer reviews, branded search results, employer reputation, and the owner's personal footprint. Start by claiming every review and business profile, ask happy customers for reviews consistently, respond to every negative review, and audit your branded search quarterly.
- Claim Google Business Profile, Yelp, and industry sites.
- Build a steady review request habit.
- Respond to every negative review within 48 hours.
- Keep the owner's LinkedIn and bio current.
- Audit branded search every quarter.
For small businesses, review velocity is often the single biggest lever. Steady recent reviews beat a pile of old ones.
Want a straight answer on online reputation management for business for your own name or company? Start with Jeremy Andrews.
Common questions
- Should businesses respond to negative reviews?
- Yes, briefly and calmly. Future customers read the response more carefully than the review.
- Can I ask customers for reviews?
- Yes, as long as you don't pay for them or only ask happy customers on platforms that prohibit that.