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Reputation management for lawyers and law firms
By Jeremy Andrews, Senior Reputation Expert, TheBestReputation · · 3 min read
Reputation management for lawyers protects the attorney's name and firm in search, legal directories, and reviews. Claim Avvo, Justia, and Google profiles, request reviews within your bar's ethics rules, respond without revealing client information, and publish useful legal content that out-ranks complaints or old disputes.
Assets that matter
- Google Business Profile for the firm
- Avvo, Justia, and Martindale profiles
- Attorney bio pages with full credentials
- Articles answering questions clients actually ask
Check your state bar's rules before asking clients for reviews or replying to them publicly.
Want a straight answer on reputation management for lawyers for your own name or company? Start with Jeremy Andrews.
Common questions
- Can a lawyer respond to a bad review?
- Yes, but without disclosing confidential client information. Keep it brief and professional.
- Do legal directories still matter?
- Yes. They rank strongly for attorney names and influence client choices.