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Reputation monitoring: what to watch and how often
By Jeremy Andrews, Senior Reputation Expert, TheBestReputation · · 3 min read
Reputation monitoring means tracking your name or brand across search results, reviews, news, social, and AI assistants. Check alerts daily, review sites weekly, branded search rankings monthly, and AI assistant answers monthly. Early detection turns most problems into quick fixes.
| Surface | How often |
|---|---|
| Google Alerts / mentions | Daily |
| Review profiles | Weekly |
| Branded search positions | Monthly |
| AI assistant answers | Monthly |
| People-search sites | Quarterly |
Most problems are small when they start. Monitoring is the cheapest reputation work there is.
Want a straight answer on reputation monitoring for your own name or company? Start with Jeremy Andrews.
Common questions
- Are free monitoring tools enough?
- For individuals and small businesses, Google Alerts plus manual checks cover a lot. Larger brands benefit from dedicated tools.
- How do I monitor AI answers?
- Ask major assistants about your name or brand monthly and log the answers and cited sources.