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Reputation repair: a step-by-step recovery plan
By Jeremy Andrews, Senior Reputation Expert, TheBestReputation · · 3 min read
Reputation repair follows five steps: audit what ranks, remove anything that qualifies, claim and strengthen every profile you own, publish new credible content, and monitor positions monthly. Most repairs show early movement in 60 to 90 days and stabilize within six to twelve months.
- 1.Audit the first three pages of results.
- 2.Pursue removals for policy or legal violations.
- 3.Claim and complete every owned profile.
- 4.Publish real, bylined content regularly.
- 5.Track positions monthly with a neutral tool.
Repair is about replacing a bad story with a more accurate one. The more real material you have, the faster it goes.
Want a straight answer on reputation repair for your own name or company? Start with Jeremy Andrews.
Common questions
- Can a damaged reputation be fully repaired?
- Usually page one can be largely recovered. Some content remains findable deeper, but rarely seen.
- What's the first step in reputation repair?
- A thorough audit. Every other decision depends on what actually ranks.