← Insights
Review management: a strategy that improves ratings honestly
By Jeremy Andrews, Senior Reputation Expert, TheBestReputation · · 3 min read
Effective review management has four parts: ask every real customer for a review at the right moment, respond to every negative review calmly within 48 hours, report reviews that violate platform policy, and track rating and volume monthly. Never buy, fake, or gate reviews.
The four parts
- 1.Request: ask right after a good outcome.
- 2.Respond: short, calm, specific, and offline when possible.
- 3.Report: flag policy violations with evidence.
- 4.Track: rating, volume, and recency monthly.
Fake reviews violate platform rules and FTC regulations. Getting caught can remove every review you have.
Want a straight answer on review management for your own name or company? Start with Jeremy Andrews.
Common questions
- Can negative reviews be removed?
- Only if they violate platform policy, such as fake, off-topic, or conflict-of-interest reviews.
- How many reviews does a business need?
- Enough recent ones to look active. Recency often matters more than total count.