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How to suppress negative search results the right way
By Jeremy Andrews, Senior Reputation Expert, TheBestReputation · · 3 min read
To suppress negative search results, build and strengthen high-authority pages that genuinely match searches for your name: a personal site, LinkedIn, company bio, bylined articles, interviews, and established profiles. Promote them with real links and engagement until they outrank the negative result.
Assets that rank
- A personal domain matching your name.
- LinkedIn with full activity.
- Company leadership page.
- Bylined articles on reputable sites.
- Podcast and interview pages.
- Video with transcripts.
What doesn't work
Dozens of thin profiles on obscure sites. They index briefly, never rank, and burn months.
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Common questions
- Is suppression permanent?
- It's durable with maintenance. Rankings drift, so light ongoing work keeps results in place.
- How many new pages do I need?
- Enough strong ones to fill the slots above the negative result. Quality beats volume.